Like we usually, the problem with growing a business is not the actual business itself, It's our mindset of actually taking action and growing the business. So sometimes someone will come in, and they need to take action, but they're like, I'm not taking the action that I need to, I'm not really sure. I can't get myself to do it. And then I asked him, why I'm like, well why aren't you taking the action? And they'll explain, you know, stuff like, "oh, you know, I'm feeling, I'm feeling anxious", okay, cool, What are you feeling anxious around?